Disney+ Ad Tier Growing as Ad Sales Head Rita Ferro Expands Purview
With The Walt Disney Co. set to significantly expand its streaming advertising business, Rita Ferro is expanding her purview at the entertainment giant.
Ferro is being elevated to president of global advertising for Disney, giving her direct oversight of the company’s global advertising footprint. The expanded role comes as Disney is set to launch advertising tiers of Disney+ in Europe starting next month, and in other global markets early next year.
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